INVIDIA is a whimsical packaging project inspired by one of the seven deadly sins: envy. I really played into the sin, creating a product containing poison ivy where the person using it wants to cause harm to they are envious of. The name of my brand was inspired by Invidia, the Roman Goddess of envy, who “holds a great grudge against her kind and seeks to poison all creation with her taint of hate." Other than obvious reasons, I decided to use poison ivy imagery for this product because of how just like envy, it grows fast and is detrimental to oneself. This poison ivy extract can be used to cause a rash when mixed into a lotion or other products, or it can even kill if mixed into the target’s food or drink. This product is perfect for someone who, like Invidia, is poisoned with envy.